DataBase Marketing for Retail & Restaurants
You run a business so your busy, yet you know that direct mail is the best way to advertise. You even capature customer information at the point of sale. But you just never seem to have the time to market. ... Now you do! ...
The Point-Of-Sale-Mail system lets you take advantage of direct mail without the hassle. If you want to do a monthly mailing, here's what happens:
Each month you send us a disk with your Point-Of-Sale data. Then, while you sleep, the direct marking elves go to work. First, each of your customer is ranked by: how often they buy (Frequency), how long ago they bought (Recency) and how much they have spent (Monitary amount). This RFM is used to calculate the value of each of your customers. In additon, the return percentage of each customer calculated and used to remove customers with high return rates.
Once your customers are scored, a PROFILE is created. Knowing your BEST CUSTOMERS makes it easy to find good potential customers. People that live near your best customers are likely to be good prospects. As they say, "birds of a feather - flock together". So once your BEST CUSTOMERS are known, we want to mail to their neighbors. Using street level data, your customer list is enhanced.
When all this is done, the list can be sent to your or ... since you're busy, the whole mailing can be done for you. Here's how ...
Once your list is ready, the direct mail piece is designed. Then, with your approval, your direct mail piece is printed. The addresses from your enhanced list are added - by HAND! That's right, hand addressed direct mail! Lastly, a real stamp is added. Hand addressing, with a unique color ink, using a real stamp, hand placed a bit off center - all increases the response you'll get.
Everyone on your mailing list will get a hand-written, hand stamped post card inviting them into your store. ...
But does it work?
Well, you tell me. When was the last time you got a hand-writen, hand stamped invitation form a store you visit?
Does this make sense to you:
Sales from your existing customers costs LESS than trying to get a new customer.
People that live NEAR your best customers, will tend to like your products also.
Getting HAND ADDRESSES, HAND STAMPED mail will get attention.
The longer your in business, the more valuable your customer database is.
If you had the time to mail more often, you would get more business.
In fact, we'll guarantee this: Compared to your newspaper and yellow pages ads, direct mail gives you more sales per dollar - a number that INCREASES with each year your in business!
Take advantage of the customer data in your POS software - without adding to your busy schedule. For 75 cents per address, you can increase your sales! Set-up for your first run is $999 which includes design, layout and proofing of your mail piece.
Your sales will increase with repeat mailings. Most direct mail experts agree that consistency is important. Your first mailing will get you some new customers, and each mailing will add to the success rate. By mailing monthly your response rate will INCREASE! Each run after the first is $499 which includes all the above services. You can have a new direct mail design with each mailing or keep the sale mail piece.
Either way, many business owners never capitalize on the value locked in their customer database - now you can without becoming a direct mail expert.
You run your business and capture the names, let us do the rest.
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